Follow-us – NEETs as Social Media Managers for SMEs

Follow-us – NEETs as Social Media Managers for SMEs

Implementation period: 01.11.2021 – 01.05.2024
Assistance program: ERASMUS+
Project number: 2021-1-ES01-KA220-VET-000034691

Project description:

The projects’ main objective is to use the existing digital and personal skills of NEETs to inspire, motivate and re-integrate them with innovative training-tools, services and methods to develop their skills as Social Media Managers and connect them to SMEs who need their services. By following this win-win strategy, these vulnerable youth will find a future career
while becoming positive members of society, and SMEs will be able to request and use online content for the digital and financial improvement of the organisation. This will be achieved through a holistic approach by a multi-skilled team, which through counselling, mentoring, training, and follow-up will guide them to new opportunities. This approach also involves
finding a way to address the main issues NEETs are facing, which are social exclusion, disconnection from groups, and demotivation to become again part of the active society. These innovations and actions will combat unemployment of NEETs as they will directly increase their participation in education and training, and support them to find sustainable
work which can also easily be carried out remotely.

Target Group:

  • NEETSs
  • Trainers
  • Socio Inclusion workers
  • SMEs

Project’s Results:

  • R1: The Follow-us Training Programme for NEETs- an innovative full educational plan aimed at training, motivating, and re-activating NEETs by using Social Media as core content. This unprecedented programme of 125 hours will be tailor-made for the projects’ target groups and will enable them to become Community Managers who offer their services to Small and Medium enterprises
  • R2: The Trainer UpSkill courseThis online course based on the NEETs Programme, will train and educate Socio Inclusion workers in a new and effective manner to become knowledgeable and successful trainers of the Follow-us Training programme for NEETs. The Trainer UpSkill Course will be designed to provide the necessary knowledge and skill to the Follow-us trainers in a convenient way: It will be structured in form of Modules and contain subjects of Social Media, Digital Marketing, Key Competence training methods and Employment & Entrepreneurship support
  • R3: The Follow-us Platforma Web and Mobile Platform, that will allow, on the one hand, SMEs to request free social media services in form of one-off jobs, and on the other hand, young people to offer these services by applying what they have learned in “The Follow-us Programme for NEETs”, with the objective to obtain a Community Manager certificate after successfully completing 10 one-off jobs (traineeship). The app will furthermore enable students to gain experience, create a network of contacts, and increase employability. Trainers will also have their place in the App by interacting with students to answer possible questions or difficult situations that may appear

Project website: in progres

Partners:

  • Cámara Oficial de Comercio, Industria, Servicios y Navegación de Mallorca, Palma, Spain
  • Asociatia TEAM 4 Excellence,  Constanta, Romania
  • WISAMAR BILDUNGSGESELLSCHAFT GEMEINNUTZIGE GMBH, LEIPZIG, Germany
  • STOWARZYSZENIE CENTRUM WSPIERANIA EDUKACJI I PRZEDSIEBIORCZOSCI, Rzeszów,  Poland
  • KRAJOWA IZBA GOSPODARCZA, Warsaw,  Poland
  • ITALIENISCHE HANDELSKAMMER FUR DEUTSCHLAND, FRANKFURT AM MAIN, Germany
  • As. Camera de Comert Italiana pentru Romania, Bucharest, Romania