{"id":4359,"date":"2022-11-25T20:16:05","date_gmt":"2022-11-25T19:16:05","guid":{"rendered":"https:\/\/cwep.eu\/?p=4359"},"modified":"2023-08-23T11:33:34","modified_gmt":"2023-08-23T09:33:34","slug":"brand-wspieranie-mlodziezy-w-dokonywaniu-odpowiedzialnych-i-zrownowazonych-wyborow-w-branzy-mody","status":"publish","type":"post","link":"https:\/\/cwep.eu\/en\/brand-wspieranie-mlodziezy-w-dokonywaniu-odpowiedzialnych-i-zrownowazonych-wyborow-w-branzy-mody\/","title":{"rendered":"BRAND \u2013 Boosting youth towards Responsible and sustainAble choices in fashioN inDustry"},"content":{"rendered":"<p><\/p>\n<style><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><span style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" data-mce-type=\"bookmark\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>    .posted-on{display:none}<br \/><\/style>\n<div class=\"number\"><span class=\"time\"><strong>Implementation period:\u00a0<\/strong>01.09.2022 \u2013 31.08.2024<\/span><\/div>\n<div class=\"number\"><strong>Assistance program: <\/strong>ERASMUS+<br \/>\n<strong>Project number:\u00a0<\/strong>2021-2-AT01-KA220-YOU-000050104<\/div>\n<p><strong>Project description: <\/strong><\/p>\n<div class=\"aims\">\n<p>European Youth Strategy 2019-2027 acknowledges the crucial need to empower young people to start taking responsibility for their actions and impact on the life of future generations.Clothing industry is indissolubly related to this goal, having a significant impact on the environment. BRAND project aims to raise the awareness of young people on the themes of fast fashion and its severe impacts on the environment and provide youth workers with all the necessary material and tools in order to raise awareness, influence and empower young people towards more eco-friendly fashion choices for a greener and more sustainable fashion future, through the development of digital innovative tools and deliverables.<\/p>\n<\/div>\n<p><strong>Target group<\/strong><\/p>\n<ul>\n<li><em>Youth workers, social workers, coaches and mentors of young people<\/em><\/li>\n<li><em>Young people aged from 15 to 25<\/em><\/li>\n<\/ul>\n<p><strong>Project results<\/strong><\/p>\n<ul>\n<li><strong>R1: BRAND ECO-FASHION Toolkit <\/strong><em>&#8211; <\/em>an interactive set addressed both to young people and youth workers and it will be presented under a PDF interactive format. Its two parts, \u201cBe Aware\u201d and \u201cBe Prepared\u201d, serve to deliver deep knowledge on the concept of eco-fashion to young people and youth workers and youth educators, while the context promotes the nurturing of ethical, ecological and sustainable mindsets towards the fashion industry.<\/li>\n<li><strong>R2: BRAND E &#8211; book<\/strong> will display case studies and best practices, influence and inspire target groups of the BRAND project.<\/li>\n<li><strong>R3<\/strong>: <strong>BRAND e \u2013 NFLUENCERS <\/strong>the digital role-model guide, will redound the consortium to meet its objectives presenting responsible, wise and green personas to be followed. Role models will have the power to influence young people to follow sustainable and responsible behaviors and will equip youth workers with knowledge on boosting such behaviors.<\/li>\n<li><strong>R4: BRAND Mobile App <\/strong>mainly will be addressed to young people, developing an interactive environment of knowledge (5R Library &amp; Materials and Textiles sector) and will aim to cultivate young fashion customers and consumers with sustainable, ecofriendlier, mindsets towards more eco-conscious fashion decisions.<\/li>\n<\/ul>\n<p><strong><u>Partners <\/u><\/strong><\/p>\n<ul>\n<li>Sudwind \u2013 Vienna, Austria (coordinator)<\/li>\n<li>Kainotomia \u2013 Larissa, Greece<\/li>\n<li>Crossing Borders \u2013 Kopenhagen, Denmark<\/li>\n<li>CWEP \u2013 Rzesz\u00f3w, Poland<\/li>\n<li>Danube 1245 \u2013 Sremski Karlovci, Serbia<\/li>\n<li>MECB Ltd. \u2013 Iklin, Malta<\/li>\n<\/ul>\n<p>Website: <a href=\"https:\/\/brand.erasmus.site\/\">https:\/\/brand.erasmus.site\/<\/a><\/p>\n<div class=\"footer\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 10px 0px 0px;\" src=\"https:\/\/cwep.eu\/wp-content\/uploads\/2014\/08\/erasmus.png\" alt=\"erasmus\" width=\"176\" height=\"50\" \/><br \/>\nChanging lives. Opening minds<br \/>\nCo-funded by the Erasmus+ programme of the European Union.<br \/>\nThe European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Implementation period:\u00a001.09.2022 \u2013 31.08.2024 Assistance program: ERASMUS+ Project number:\u00a02021-2-AT01-KA220-YOU-000050104 Project description: European Youth Strategy 2019-2027 acknowledges the crucial need to empower young people to start taking responsibility for their actions and impact on the life of future generations.Clothing industry is indissolubly related to this goal, having a significant impact on the environment. BRAND project aims [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[39],"class_list":["post-4359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-projects","tag-eu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRAND \u2013 Boosting youth towards Responsible and sustainAble choices in fashioN inDustry - CWEP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cwep.eu\/en\/brand-wspieranie-mlodziezy-w-dokonywaniu-odpowiedzialnych-i-zrownowazonych-wyborow-w-branzy-mody\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAND \u2013 Boosting youth towards Responsible and sustainAble choices in fashioN inDustry - CWEP\" \/>\n<meta property=\"og:description\" content=\"Implementation period:\u00a001.09.2022 \u2013 31.08.2024 Assistance program: ERASMUS+ Project number:\u00a02021-2-AT01-KA220-YOU-000050104 Project description: European Youth Strategy 2019-2027 acknowledges the crucial need to empower young people to start taking responsibility for their actions and impact on the life of future generations.Clothing industry is indissolubly related to this goal, having a significant impact on the environment. 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